In the wake of a forth Penguin installment, utilising new “Penguin 2.0” technology, around 2.3% of all English search queries will have been affected. The Penguin update is designed to combat manipulative (spammy) link building practices, and punish those who’ve indulged in the darker side of link building by throwing them down the rankings. This includes using automated link Author information James Newhouse James joined the Receptional Link Building team at the start of 2012 after managing SEO projects for local, national and international brands. James specializes in developing bespoke and creative link building campaigns that generate relevant, converting traffic for his clients.

Excerpt from:
How To Be Included In Google’s News Feed

Tags: SEO

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